Designers do not get enough credit for their work. It takes research, restraint, and ultimately a good eye. Any average person may look at a website and think, "Hey, I can do that!" Setting to work building your website from a source bursting with templates and options, you end up falling prey to the many pitfalls of poor web design. You don't need to use every plugin option. Trendy isn't always the best answer. And simple elements may get overlooked without planning. Below, we take a closer look at the problems that many DIY web designers encounter and how you can fix them.
Too Many Bells & Whistles
The Problem: You want your users to know what your site offers, what they can find there, create value, direct where to go next, build SEO into your content, reinforce your Adwords, and tell a story about your brand. You want to have it all! Well, you can't. Not on your homepage at least.
The Solution: Less really is more when it comes to your homepage. Slow your roll, and just include the intuitive elements that will lead visitors to the next, more informative sections. Don't get me wrong, its important to do all of these things on your website. But for the homepage, you only have a few lines of text and a simple graphic to do so. Throw the kitchen sink at the visitor and they won't know where to look, rendering all that "useful information" useless.
Not Enough Bells & Whistles
The Problem: In your scramble to spin up a website, you forgot to include some key elements to make your users experience better. No search bar, no call to actions, and an unorganized content layout create a poor experience for visitors.
The Solution: A search bar should be easily found on your web pages. It saves visitors time and simplifies navigation. Keep your pages simple enough to quickly scan, with a clear hierarchy to guide your eyes through the page. Using call to action buttons to direct visitors to the next sections are invaluable. Planning this before starting to design is a key to success.
The Problem: You designed a stunning website...on desktop. You completely forgot that that paragraph of text will extend to the length of two IPhones when viewed on mobile. Who is going to read all that?
The Solution: To create an effective responsive design, or web design that has been optimized for mobile, ensure that the horizontal grids created on your web page can collapse into vertical lists when a user is operating on a mobile device. Grouping or reorganizing content can help prevent the endless scroll that results from poor designs.
Hiding Contact Info
The Problem: Failing to put a phone number, address, email, or contact information in several, easy to find locations. You put all that time and energy into trying to direct users to your website, and then once they got there, you never included how they can actually reach your business!
The Solution: Your business should be everybody's business. Providing multiple ways that users can contact you caters to their specific preferences. Make sure that this information is on every page.
The Problem: Forgetting to link your social network sites. This is a HUGE bugaboo for me. I once received an email blast from a company with no Instagram link at the bottom. Curious as to why such an established company didn't have an Instagram page, I went searching for it. It was glorious. And I almost missed out on seeing it because of an oversight! (Yes, I did email them back and tell them it was missing. Marketing looking out for marketing).
The Solution: Many people, like myself, go searching for more than just the basic information listed on a website. We want the story and the background that makes a brand what it is. Forgetting to link your social media is a major fail.