Snapchat is attempting to stay relevant by introducing their first piece of hardware and changing their name to Snap Inc. Obviously, the Snapchat app is still their bread and butter, but they're exploring hardware as the next endeavor to further the company's influence. I don't see this as the next stepping stone in growing their company, but only time will tell.
That Ray Ban Vision
Let's be honest, if I'm going to buy myself a pair of sunglasses for $130, I'm going to buy myself a pair of Ray-Bans that look great and won't go out of style. Not Snapchat Spectacles that only have one frame available that may or may not look good.
The Spectacles can only be used outside, unless of course you think you're Kim K and wear sunglasses no matter where you are. But truthfully, the fact that they are sunglasses limits use to outdoors and if I were to buy something like Spectacles (for the purpose of recording), I would want to be able to use them wherever and whenever.
To limit the use of the glasses even more, half of anything worth documenting outside is going to happen while it's dark out. Snapchat Spectacles won't do you any good then.
Realistically, that's not a lot of time. Not to mention, you have to prompt the glasses to continue recording past 10 seconds if you want a longer video. The glasses are set to end after 10 seconds in correspondence with the length of a snapchat video. So what happens if you record a longer video and want to upload to Snapchat?
Who's to say how good the quality of the recordings will be? We won't know until the hardware makes it's debut and users give their feedback. My guess is that I wouldn't want to use the video many other places outside of the Snapchat app because of the quality.
Using an Android limits the user friendliness. You have to be connected to wifi in order to transfer the recordings onto your phone, unlike an iPhone user who can easily transfer via bluetooth.
Need an Endorsement?
So far, the only person endorsing Spectacles is the Snap Inc. CEO, Evan Spiegel. That doesn't instill very much confidence in potential buyers because of course the CEO should LOVE the product.
Creep it real
They have the ability to classify someone as creepy. I could be wearing the glasses and be recording my friends and they might not even realize it... or frankly, they may not want to be recorded!
The Spectacles give Snap Inc. a glimpse into the world of hardware, an unknown territory for the company thus far. I can't say this will be their breakthrough product, but it's a start and they will continue to improve the hardware just like any tech company would. Everyone has to start somewhere.